For as much as it pleases us to put a house under contract, it behooves us to focus more on the success rates of getting to that next “YES”. Have you heard of that common sales term that is often used to motivate the distressed new sales representative? The Sales Manager says, “Don’t worry about the people who say ‘NO’, because every ‘NO’ gets you closer to the next person who will say ‘YES’.”
Ask yourself, “How many open houses and showings are needed before I get to my next ‘YES’?” Having a contract on the table is great, but that is a homebuyer that is halfway to the finish line. Let’s re-focus ourselves on the success rate of getting to that next Yes, by hiring a Contract-to-Close coordinator that can take care of the contracts on the table. With that in mind, shouldn’t you make more time to get in the field with the next potential “yes” and away from the busy-ness of processing contracts? #teamtoobusy